114 July 2026 - SDU's Introduction and Learning about Business Goals and Challenges
ISAAC
First in-person meeting: July 19,2026
Welcome to the Strategic Partnership: August 4th, 2026

Overview
Client Name: Isaac Seredile
Company Name: Okavango Water Drifters Pty Ltd (CIPA Reg: BW00009612132)
Email address: isaacseredile06@outlook.com
Contact: 75848633/75702306
PO BOX 166 ETSHA 6
STRATEGIC BRAND & BUSINESS DEVELOPMENT
This PARTNERSHIP AGREEMENT commenced on the 4 day of August 2026.
This partnership is based on collaboration, strategic thinking, and long-term value creation rather than the delivery of isolated marketing activities.
PARTNERSHIP OBJECTIVES
The objectives of this partnership include:
• Strengthening the Client's brand.
• Identifying new business opportunities.
• Improving customer experience.
• Supporting business growth.
• Enhancing competitive positioning.
• Developing long-term strategic initiatives.
• Increasing brand consistency.
• Assisting executive decision-making from a branding and business development perspective.
The service areas below represent the scope of strategic expertise available
under this partnership and should not be interpreted as a commitment to deliver every listed service each month.
Where the Client requires services beyond the agreed monthly scope or requests implementation, production, or additional consultancy work, such services may be quoted and invoiced separately, subject to the Client's prior written approval.
During the term of this Agreement, SDU may provide strategic support in the following areas:
Strategic Brand Advisory
• Brand positioning
• Brand differentiation
• Brand consistency
• Brand identity guidance
• Brand audits
• Brand architecture
Business Development
• Identification of growth opportunities
• Partnership development
• Market expansion advice
• Customer journey improvements
• Business positioning
• Service and product development recommendations
Executive Strategic Support
• Monthly strategy meetings
• Executive consultation
• Business reviews
• Strategic planning
• Growth recommendations
• Problem-solving support
• Creative direction
Communication & Brand Direction
• Review of marketing materials
• Brand messaging
• Customer experience recommendations
• Communication strategy
• Campaign direction
The monthly retainer includes:
• One (1) strategic planning meeting per month (up to two hours)
• Ongoing strategic advice via email and telephone during normal business hours
• Monthly review of opportunities and challenges
• Strategic recommendations and action priorities
• Brand and business development guidance
• Priority scheduling for additional consultancy work
Additional meetings or workshops may be arranged by mutual agreement and may be charged separately where appropriate.
SERVICES NOT INCLUDED
The following services are outside the scope of this Agreement and will
be quoted separately unless otherwise agreed in writing:
• Graphic design
• Logo design
• Brand identity development
• Website design and development
• Photography
• Videography
• Printing and production
• Social media management
• Paid advertising campaigns
• Copywriting
• Event coordination
• Printing supervision
• Supplier management
• Travel and accommodation
• Third-party costs
CLIENT RESPONSIBILITIES
The Client agrees to:
• Provide accurate and timely information required for strategic planning.
• Attend scheduled meetings or nominate an authorised representative.
• Consider recommendations in good faith.
• Communicate business developments relevant to the engagement.
• Pay invoices in accordance with this Agreement.
PAYMENT TERMS
Payment shall be made monthly in advance.
Invoices are payable within seven (7) calendar days from the invoice date.
Deele Holdings Pty Ltd
Account Number: 9060007437175
Bank: Stanbic Bank Botswana
Branch: Maun Branch
Branch Code: 064767
Swift Code: SBICBWGX
Please send the remittance to accounts@sdubrand.com
Should payment remain outstanding beyond the due date, SDU reserves the right to suspend services until the account has been settled.
CONFIDENTIALITY
Both parties agree to maintain strict confidentiality regarding all commercial, financial, strategic, operational, and proprietary information exchanged during this partnership.
This obligation shall continue after termination of this Agreement.
INTELLECTUAL PROPERTY
All strategic methodologies, reports, presentations, recommendations, frameworks, templates, and proprietary processes developed by SDU remain the intellectual property of SDU.
Upon full payment of all outstanding fees, the Client is granted a non-exclusive licence to use the final deliverables prepared specifically for its business.
INDEPENDENT CONSULTANT
SDU acts as an independent strategic consultancy.
Nothing contained in this Agreement shall be interpreted as creating an employer-employee relationship, joint venture, partnership, or agency between the parties.
LIMITATION OF LIABILITY
SDU shall perform its services with reasonable skill, care, and professional judgement.
The Client acknowledges that business performance is influenced by numerous external factors beyond SDU's control. Accordingly, SDU cannot guarantee specific commercial outcomes, financial performance, or business
growth.
GOVERNING LAW
This Agreement shall be governed by and interpreted in accordance with the laws of the Republic of Botswana.
ENTIRE AGREEMENT
This Agreement constitutes the entire understanding between the parties concerning this Strategic Brand & Business Development Partnership and supersedes all prior discussions, proposals, or representations.
No amendment shall be valid unless made in writing and signed by both parties.
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