Premium Retail Packaging Design

Hi Lorraine, I completely understand that you would like to keep the cost as affordable as possible, and I’ve tried to find a solution that keeps the design consistent across all four box sizes while also keeping the budget reasonable.

Although the four boxes will have the same overall design direction, each size has different proportions and dimensions. This means the artwork cannot simply be resized. The layout needs to be adjusted for each measurement so that the typography, images, spacing, proportions, and placement across the five sides remain balanced and look professional when produced.

I’ve prepared examples to show you what this adjustment involves.

Interpretation

from Aquarite to SDU

The dimensions change:

As you can see, when the dimensions change, certain elements need to be repositioned or resized so that the design still looks intentional and premium rather than simply stretched or compressed.

Because this is retail packaging, I want to make sure the final result looks polished and consistent across all four sizes.

To help with the budget, rather than charging a completely separate design fee for each box, I can treat the first size as the master design and charge a reduced adaptation fee for the other three sizes.

For all four sizes, including the five sides of each box and the necessary layout adjustments/print-ready artwork, I can offer the complete project for P12,000. This way, you get the same premium design system across all four sizes, but the additional sizes are priced as adaptations rather than four completely separate designs.

This is a specially considered rate for Aquarite, as I genuinely value you as a client and appreciate the opportunity to work on your brand. My standard value for this level of premium retail packaging work would be considerably higher, but I’m happy to make this special consideration for you.

There is just one small request I’d love to ask from my side. Would you be open to allowing me to include a very subtle designer credit, “Design: SDU logo and website: SDUbrand.com”, in small lettering somewhere discreet on the packaging? I would position it carefully so that it doesn’t compete with the Aquarite branding or take away any of the shine and premium feel of the product.

It would simply be a small acknowledgment of the designer behind the work, while Aquarite remains the clear focus and hero of the packaging.

I hope you’d be comfortable with that, I’d really appreciate it.

I’m happy to work with you to find the best balance between the budget and the quality of the final packaging.

Kind Regards,

Damaris SDU

Summary: Premium Retail Packaging Design

The important point is that each size requires a design adaptation and production-ready layout, even though the visual concept remains the same.

Creating one design system + three custom adaptations, and those adaptations are part of the professional design work.

This project involves:

• 5 sides per box

• 4 different dimensions

• Premium/retail presentation

• Adapting the layout for each size

• Typography and spacing adjustments

• Dieline/artwork preparation

• Print-ready files

• Reasonable revisions

Please, let me know your thoughts...

Lorraine's Input

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